A custom sign is a powerful marketing tool that can elevate a brand, attracting attention and propelling sales. It is important to choose a sign company that can meet your unique needs and deliver the highest quality signage. To help you find the right partner, we have compiled a list of tips to guide you.
Identify the Audience
The first step is to determine whom your client is targeting with their sign. What are they trying to communicate with this audience, and what emotions do they want the sign to evoke? Answering these questions will enable you to choose colors, fonts, and graphics that resonate with this demographic. For example, a high-contrast sign with bold colors can be effective in getting attention from commuters, while a more elegant design would better suit a luxury brand seeking to convey sophistication.
Consider the Environment
Depending on where your client is hanging their sign, you will need to account for environmental considerations. For instance, a busy shopping mall or airport may require a bolder design to stand out against competing signage. Likewise, a more subtle sign with muted colors might be appropriate in an office building or restaurant.
Use Detailed Logos and Graphics
Incorporating logos, images, and other visual elements from your branding style guide can reinforce branding and create familiarity. Using these elements in a creative way can also grab the attention of passersby and make your sign memorable. For example, a three-dimensional element like raised lettering or embossed features can add contrast to your signs and set them apart from two-dimensional counterparts.
Emphasize the Positives of Your Business
Whether your sign is meant to showcase a product or service, it should communicate value and encourage people to visit your business. A clear call to action is vital, and an effective sign will compel visitors to take the next step, such as scheduling an appointment or making a purchase.
Avoid Cluttering
Too much text, information, or graphics can overwhelm a sign and reduce its readability. Strive for roughly 40% blank space to ensure that your message is easy to understand at a glance. Additionally, avoid symmetry, as this can come across as sterile and uninteresting. Instead, try to incorporate some form of asymmetry for balance and appeal.
Don’t Underestimate Minor Details
Leaving out the smallest detail can sometimes have an immense impact. For example, adding a decorative border or other small design elements can help make your sign look more polished and professional. These finishing touches can enhance a signs aesthetic and provide a sense of depth and texture. Additionally, choosing a durable material and ensuring that your sign is properly installed will improve its longevity and overall appearance. Lastly, it is essential to discuss maintenance plans with your potential custom sign company in Madison to ensure that it remains in top condition. These services may include periodic cleaning, electrical component inspections (for digital signs), and minor repairs.