Despite the digital takeover, consumers still have a clear appreciation for well-crafted print materials. In fact, a recent study found that people engage with paper advertisements more than they do online ads. Printed marketing materials are versatile, cost-effective, and help build trust with customers. This is why small businesses should include them in their marketing strategy.
There are a variety of print promotional materials that can help a business get noticed by potential customers and clients. Some examples are brochures, flyers, and posters, as well as branded promotional products like pens, coffee mugs, and USB drives. These items can be customized with a company’s logo and name to create branding that is both eye-catching and memorable.
These types of printed marketing materials are ideal for grand openings, trade shows, and other events where a business wants to attract attention from passersby. They are also great for mailing out to prospective clients and providing a high-level overview of a business’s services and offerings. They can be used to share special promotions or discounts, too.
One of the most important things to remember when creating a printed marketing piece is that it must be engaging. This can be done by making it personalized, using a catchy headline, and offering a call to action. The call to action should tell the reader what they need to do next—whether that is visiting a website, signing up for a service, or swinging by the business.
Another way to make a printed marketing material stand out is by using color to grab the attention of viewers. Studies have shown that people tend to react more positively to colors on paper than they do on a computer screen. Using a mix of vibrant and muted colors in your promotional materials can make them more attractive and easy to read.
While the effectiveness of digital marketing is undeniable, it’s important for a small business to have a mix of marketing techniques. Printed promotional materials are an effective way to grab the attention of a wide audience and can be used in conjunction with other marketing strategies, such as social media campaigns.
Whether it’s for a big event or as a long-term marketing tactic, incorporating printed promotional materials into your marketing campaign is a great way to connect with a targeted audience and develop a relationship with them. When crafted well, these materials can have an impact that lasts and can be an excellent tool for growing your business. Investing in quality large printing will ensure your printed promotional materials are seen and remembered. Contact a printing company in San Francisco today to learn more about our marketing material printing services and how they can help you create a memorable marketing campaign.