Your building facade is the first thing many passersby see of your business. It’s their initial brand impression, and it needs to show who you are and what you offer if you want them to come inside and become customers.
If you’re located in a busy area, your exterior signs are the best way to stand out and draw attention from people walking or driving past. They’re also the most cost-effective form of advertising because they can be seen by so many people over a long period of time.
A high-quality exterior sign shows that your business is committed to providing a quality product or service. It reflects the attention to detail that your business puts into its work and shows that your business has been around for a long time. It also helps potential clients and customers feel confident in your abilities, even before they have ever entered the door.
In addition to displaying your business name, logo and address, your exterior sign can help set you apart from the competition. It can feature specials of the day, a testimonial from a happy customer, an award you’ve received, or a fun fact about your company. Creating a sense of urgency with your sign is another way to make it memorable. You can highlight a limited-time promotion or a special discount on a popular item that would otherwise be hard to find elsewhere.
Illuminated signs are especially effective for attracting attention because they’re visible 24-hours a day. The type of illumination you choose is important because it can affect the color of your sign, and some forms of lighting are better at accurately portraying colors than others.
Monument signs are another type of exterior signage that’s easy to spot from a distance. They’re often installed at the entrance to a parking lot, which makes them ideal for directing pedestrian traffic. They’re also a great option for businesses that need to be easily seen from the road, such as a taxi company or law firm.
Billboards are another type of exterior business sign that can be very effective. They’re especially useful for promoting a new product or service, but they can be used to communicate your brand’s message as well. The key is to use a billboard strategically so that it gets the most exposure possible.
Whether you’re looking for a sign to attract foot traffic or simply improve your brand awareness, Corpus Christi sign company is your local destination for all the exterior commercial signs your business needs. We’ll create an attractive, impactful sign that translates into more customers and more sales for your business. Contact us today to get started on your project. Our experts are available to answer your questions and provide the consultation services you need to get your sign right.